> The new guidelines around “negative option marketing” — which includes everything from automatic renewals to free trials that convert to paid subscriptions if consumers take no action — go beyond mandating that companies offer straightforward cancellation.

No, fuck this! If I get a free trial I want it to auto renew; if I have to take another step to make it renew that’s a waste of time, and inconvenient. If I don’t want it to renew I’ll cancel.