They say that their app store not allowing side loading is for user safety.
In actuality, it forces the brand/company/startup into a place where they're completely shackled. They pay 30% taxes, have no customer relationship, and have to step through every hoop to satisfy apple.
The handicap their browser so you can't get new runtimes or deploy software via alternate means. Good luck launching your media startup on iPhone without an app.
Now this. They're clearly trying to gobble up any interest in other apps and force them into the payment shackles.
This is a fucking monopoly! Please stop this, department of justice! Apple has undue power in computing! Every company has to go through them to reach 50% of consumers, and apple is extorting us!
Apple says you're welcome to go to consumers another way, and then they do this. Look at their actions.