Cute. I can see how it makes sense from a publisher perspective.
But it seems like an audience of the sort of people who would rather jump through hoops than pay a few bucks would not be very desirable to advertisers.
But it seems like an audience of the sort of people who would rather jump through hoops than pay a few bucks would not be very desirable to advertisers.
Read about priming studies and call it "cute" again... I dare ya! :-)
Here's a summary of some of Bargh's priming experiments I grabbed from http://jurylaw.typepad.com/deliberations/2007/05/two_interes...:
In one experiment, Yale's John Bargh gave subjects seemingly random word puzzles, with no apparent point or thread. Some of the puzzles containing a subtle preponderence of "old" words: Florida, gray, wrinkle, lonely, bingo. Walking down the hallway to leave after the exercise, the subjects who had the "old" words walked more slowly.
The same paper describes an experiment in which, when they finished the word puzzles, subjects were asked to find "the experimenter" to get their next task. The experimenter was always involved in an interminable conversation with someone else. Subjects whose word puzzles had scattered words invoking rudeness -- bold, rude, bother, disturb, intrude -- had no trouble interrupting. But a huge majority of subjects whose puzzles were full of "polite" words -- respect, considerate, appreciate, patiently, courteous -- never interrupted the experimenter's conversation at all.
---
With these studies in mind, I wonder about the impact of typing "diet coke skinny" in terms of brand recall AND in terms of behavior after the fact.
According to BJ Fogg of Stanford on Simplicity, one person is always floating in cartesian plane with time/money changing all the time and being a function of age, location, time of day.
One might have time and is not prepared to spend money and vice versa. And this can change during the day. So, if one gets a brand exposure in the morning when they have spare time to re-type two brand words, they might not have time in the afternoon when they're located at brand outlet, so they'll spend money.