My advice to anyone naming things and trying to evangelize them is to try to find any way the name could be made fun of, any alternate meanings that could be applied, and so on. And do that for the acronym as well.

The article here calls it Data-Oriented Architecture once, and then proceeds straight to DOA. Trying to convince people to switch something as fundamental as their software architecture is difficult enough without calling your idea "Dead On Arrival" from the first paragraph.