Keep in mind that Double Recall works with news publishers. The number one thing that publishers need is more money to pay for content production. Most publishers are toying with a paywall model right now. I hope they go the Double Recall route. I'd rather type in two words once a day and have an advertiser pay for my content than pull out my credit card to hop over a paywall.

So, here's the alternative. If the Double Recalls have figured out a nice sustainable way to pay for a good chunk of the journalism you enjoy, wouldn't that make the world a better place?