It’s another example of the editorialization policy being unreasonably harsh and sometimes better ignored. Many actual article titles are absolutely unfit for submissions, especially with the rise of clickbait or endlessly long content-free sentences in large publications (“They said he couldn’t do X. But then he did Y. His neighbors weren’t impressed. His wife was stunned. What happened next will blow your mind. “) that even change sometimes.
Many of the most successful submissions have heavily editorialized titles, sometimes necessarily so - sometimes what’s to be pointed out is something completely different from the page’s title or the page doesn’t even really have one.
> Otherwise please use the original title, unless it is misleading or linkbait; don't editorialize.
I think this should be more like “only editorialize when necessary”.