The incentive to succeed starts at parents having to pay, ending with the students being quite aggressively challenged to actually deliver on exams.
It may not be fit for everyone, but now that I work in an investment bank in Hong Kong, I dont feel like I m being abused by deadlines, financial objectives, disappointement on failures, high reward on success, expectation that I do more than the minimum etc.
But in France, saying these is an anathema, people can get insane we encourage kids to excel, in silly things such as just being fluent in English, useful in Math, generally aware of physics, careful about historical precedents or able to follow a discussion on philosophy. And it's not even considering accessories like understanding Latin etymology or never making a spelling mistake in French.
We may see education like a sort or right, that happens given enough tax money thrown at schools, but it feels to me like a mindset and a duty: we must understand what's happening around us and we must make our children useful. Too bad if it's a little bit hard some days, but that's this or we whine all our lives the rich are eating OUR cake, when all we ever did was being born and claiming equality.