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Except it's not. Apple has basically unlimited resources and tried. While it's a decent navigation option at this point, it continues to fall short wrt everything else if compared to Google maps.

If you have unlimited resources, you can try to contact all business owners and ask them if they would like a presence on Apple Maps.

They didn't do that, so my conclusion is either they don't have unlimited resources or they simply didn't really try hard enough.

If Google Maps was little more than a glorified business directory, you might have a point. But nothing else comes close in terms of features and user experience, certainly not Apple Maps.

You missed the entire point of my comment, which is that Google Maps is far more than a maps app, and until competitors realize that, they're bound to fail.

"Easy"