I was referring to the cost of the equipment getting destroyed by crashing: makani's (and others) kites are pretty expensive and crashing one is a Big Deal, it does not seem the same in this design.
Potential for damage and energy are probably correlated, in the sense that this design seems to attempt to harvest low-altitude winds (30m), while makani and others wanted to get the high-altitude stronger and more constant ones.
This design does not have an heavy high flying turbine, it has a small lightweight one, and they plan to have multiple tethering ropes so I think the risk you face is in fact in the same ballpark as a hobbyist kite.
IANA wind-electricity-physics person tho, so take everything I say with a large grain of salt.