Example: KitchenAid is a subsidiary of Whirlpool, a huge competitor against Haier/GE Appliances.
Viking, who makes perceivably high-end ranges and refrigerators, is owned by Amana, who makes all of the cheap appliances you see at Costco.
See here for more: http://www.appliance411.com/purchase/make.shtml
As for me: I absolutely love my GE appliances. Have their washer and dryer set as well as one of their newer french door refrigerators; love them all.