Sometimes when a company goes bankrupt, the most valuable asset sold is the brand name and the goodwill that goes with it.
As for GE Appliances, I had them in every apartment I lived in for about ten years. Never thought much about it until I moved to a place that had Maytag appliances. They were ten years old, but still better than the new GE ones in my previous place.
Now my apartment is all KitchenAid in the kitchen and Maytag elsewhere. It's was like stepping into time capsule to the future.