The question is how will a group of people decide their own key performance measures. Different groups have different KPIs either intrinsically or some statistic, e.g. PDG, ESG indicators, Real return, etc.
If your only or main KPI ignores the social consequences , then you're doing it
> Despite de social consequences.
But I get your point, it's a well known school of thought based on selfishness, I'd guess.