It would be nice if the title would capitalize ARM.
I was wondering if this is about ARM, the Army or even a human limb :)
I was wondering if this is about ARM, the Army or even a human limb :)
https://www.arm.com/company/policies/trademarks/guidelines-t...
In British English, they tend to only capitalize the first letter of an acronym if it's read as a word. So for example the British Broadcasting Corporation is the "BBC" (pronounced B-B-C), but the North Atlantic Treaty Organization is "Nato", and the US National Aeronautics and Space Agency is "Nasa".
At this point the formal name of the company is "Arm Ltd" even though their processors still go by "ARM".
Some time ago, the management decided that the branding wasn't hip enough, and went for a rebranding (website, social media etc.), with lower case arm used in documents and as logo. But when used as a noun, they use Arm instead.
Source: I used to work there when this happened.