Maybe because the iPhone actually delivered much much more that was already available on windows mobile ?
Maybe because the iPhone actually delivered much much more that was already available on windows mobile ?
Probably, it was not Apple's ingenuity that won the battle, but Microsoft's stupidity not to improve their product ASAP that lost the battle.
Ballmer was deriding the iPhone by not having a keyboard, therefore being just a gimmick not worth of being a work device.
Plus, probably in 2007 having access a capacitive touch screens was most likely not so simple as today. The availability was limited. Plus, the apps were designed around having a physical keyboard and buttons available.
There are exceptions, but they are not the rule.
BUT it felt the most futuristic piece of technology money could buy, and the high price point made it a luxury good that stood out of the Blackberries and Windows phones.
I like to think it was bought by CEOs and CTOs and executives who forced their IT dept. to support them because they were just so damn cool.