Irrational in what sense? I can, indeed, claim that NFTs have value to even a purely rational actor, if I'm allowed to ascribe self-determination to that actor.
Particularly, I think it's important to delineate whether 'rationality' allows for arbitrary actions, decisions, and desires. I do include these qualities in my notion of rationality, so long as the actor can rationalize the phenomena to themselves (even if this rationalization is based on nothing more than their ability to do so).
Given this notion of value and rationality, yes: I can very easily allow for NFTs ('useless' though they are) having value.
Do you mean 'rational' in terms of 'every action or desire is reducible to some unknown deductive logic'? In which case, I agree that everyone is somewhat irrational and furthermore that nobody could ever be rational. 'Rational' in the game theory sense? In which case, I see no reason to say that everyone is irrational instead of allowing for the mathematical notion imperfectly capturing reality.