That has been the case with every site I looked at, its full of Intel shilling, they compare a CPU that is many times as expensive as AMD, see its got a slight edge with way higher power usage and declare the Intel processor the winner.
Where is it $589? Its sold for $1,426.45 https://www.amazon.com/dp/B09FXDLX95 and the 5950X is $749 https://www.amazon.com/dp/B0815Y8J9N/ so the Intel is much more expensive in the real word than MSRP and the AMD is slightly cheaper.
Claiming that the Intel CPUs are "many times more expensive" than the AMD comparables is just wrong.
Edit: https://www.bestbuy.com/site/intel-core-i9-12900k-desktop-pr... Never mind found it for less here, wonder why it’s so much on amazon.
>Visit the Intel Store
>Price: $1,320.00