> the pivot to "brands"

At some point when I was kid - before the internet - some cool adult described to me a course on marketing they took where Coca-Cola was a case study. The sheer impact of brand recognition, and the lengths they would go to for its perpetuation (because it paid off), were lessons that have stuck with me ever since.

Of course companies and other organizations want you to get comfy with their logo/animation. Be wary of the power of this, it's a double edged sword-- it can help you immensely when you're a small player starting out, but in the long run it tends to accrue more power to those who already have plenty.