The alternative for them is exacerbating the financial losses caused by the theft by offering free repairs/replacements on a product that they already haven’t generated any revenue on.
Think about how people have received defective parts, or even things reflashed to list a different model. When the market is tight like this, those abuses become that much more tempting.
(Here I'm reminded of a certain office manager in the 90s who “saved” a fortune on Microsoft licenses until it turned out that the floppies they got from some guy at a swap market had a virus & the resulting downtime cost them more than the savings.)
What would be fair is a company refusing to repair/replace a counterfeit product, but (presumably, given the response) the stolen cards are genuine articles. Articles that people will inevitably purchase at around 150-300% MSRP in the current market. This is just EVGA leaving ardent supporters of the brand, enthusiasts willing to pay many multiples of what the product is worth, out to dry.
This concern should be purely between EVGA, the courier, their respective insurance agents, and local law enforcement. I'm honestly amazed it's even being mentioned by the company on a public forum.
This is EVGA saying they don’t want their reputation and finances on the line for any of those things which can happen outside of their control, which seems reasonable.
More importantly, they’re also sending a message to potential thieves that this is not a good thing to repeat. Publicly warning buyers and preventing those cards from being treated as equally valuable as the legitimate ones threatens the profitability of stealing them. Given the high prices in the market currently, that seems like a good message.
You can use the public portion to confirm the GPU isn’t stolen, look up its warranty policy, etc. The extra private portion is need to actually register and claim ownership.
USA is a free market. Everyone is authorized all the time to sell every safe product. The term "authorized reseller" is a linguistic manipulation which benefits manufacturers at the expense of everyone else in society.
Warranty goes with the product until it is used. Companies cannot refuse to honor a warranty because they dislike the person who sold it to you.
Because eVGA did not sell the stolen cards, business laws do not apply to eVGA's dealings with holders of the cards. Therefore eVGA does not have to honor any warranty that would have applied to the cards if eVGA had sold them (to anyone).
I wrote a bit more about this in [0].
"nasty move".
Only on HN would this even be an issue. Most places, if you don't buy from an authorized dealer - no warranty. My HVAC system was the same way. If you bought grey market / off market - no equipment warranty.
Same thing with solar warranty.
The concept that warranty would suddenly be void due to "unauthorized" resellers or retailers is very weird.
Then again, these stolen cards may be earmarked for crypto mining operations by organized crime, and then the issue warranties to those who knowingly use stolen goods is much less grey.
One shipped to an eBay freight forwarder and ultimately to a buyer in Qatar.
One shipped to an eBay freight forwarder and ultimately to a buyer in Kazakhstan.
Gamers aren't the ones paying huge markups on eBay. These aren't going to be warranty registered.
EVGA can't sell the cards as new even if they recover them, so I suspect that EVGA will let people keep the cards if they cooperate.
The goal is to find the chain of thieves. And the best way to do that is make things more public, not less.
If you know about the theft and specifically don’t ask, you are knowingly receive stolen property and deserve whatever penalty EVGA does.
(This leaves the question of people who just buy stuff on eBay and have no idea about this news story. It would be nice if marketplaces could show warnings next to certain classes of items, but I am not holding my breath on this)
Do the platforms really expect you to ask the seller first? "Not stolen" seems to be kind of implied when buying products, like "not defective", "not smashed into small pieces", or "not actually a box of rocks".