> we chose “Colorways” rather than “themes” to show we are branching out from our language of “browser” to speak the language of everyday life and everyday users.
Basically, fashion-industry word salad, but for the tech industry! Hooray!
What's weird here is that they consider "branching out from our language of \"browser\"" a completely normal phrase but the word "theme" far too technical for 'everyday users'.
Though that's nowhere near as weird as the fact that they think "Colourways" is a normal word, that'll disqualify anyone who has English as their second or third language for a start, but maybe it's more commonly known amongst native speakers?
Meanwhile, I'd never heard of "color ways" until like 3 years ago, and I'd still not have if I didn't pay (too much) attention to tech and industry news.
[EDIT] Oh my god, it's even worse, I read other posts on this thread and just realized that I got it from getting very slightly into shoes, not even from tech news. LOL. Yeah, this is a terrible name.
It's sort of odd to use shoe-industry lingo instead of tech-industry lingo when you are a web browser company.
Colorways is such a niche lingo that most people outside the niche don't even recognize that it's a word.
And I know people in more general clothing fashion, and also interior design. Is this a fashion term or is somebody on the naming committee really into shoes?
The other day my mother asked me to check her pc for problems, while at it I was like
"...let me remove Chrome and install Firefox"
-"Don't do that" she said
-"Why?!" I was surprised because she is old and not technical at all, why would she even know what a Firefox is... Or have such strong opinion
-"Just don't do it, I don't like it"
-"Ok, I'll leave Chrome and you can try both"
-"Won't that use more space?"
-"Not really a problem as long you don't open both at same time"
-"Don't do it I have already tried it" and more or less ended there, but I am still curious why
Maybe I should explain her that now it is different because they have colors ways....
(with fast internet, low ram, and still HDD, I thought that Firefox with disk, and memory, cache disabled would be best)
Power users are a completely different market segment and have totally different needs and expectations from causal users.
Bold of you to assume they really care about which browser they use. I'd not be surprised if the vast majority of them use Edge and Safari.
This is incredibly misguided to me.
Who is your core base? Clearly, someone who went out of their way to install a third-party browser on an operating system that likely comes with a pre-installed Chromium browser (whether Microsoft or Google) did that for a reason.
And they likely didn't do it because they wanted better themes or were unaware such a feature exists.
It’s the first time in my life I’ve heard the word “colorway”. That’s how disconnected Mozilla is from reality.