Corporate PR speak is a reflection of the American public's willingness to have corporations put their foot on their neck, and then play for the pleasure of it.
You probably like buying groceries, you're typing on a computer and you presumably at least own clothes so you don't have a problem with all corporations. One would also assume you don't want a return to feudal society in which the goods generally available to you were those produced in a 2-mile radius.
It seems more directed towards the public space of Twitter and Facebook where corporations have enough rope to hang themselves in the town square.