I think you may be overfitting to the backup enthusiast community which is likely a small fraction of their userbase.

Most users:

1. Realize they should back up their stuff.

2. Hunt around for a backup solution provider. At this moment, they are probably very highly price sensitive.

3. Pick one and set it up.

4. Forget about forever, or until the house burns down.

You will never ever see or hear these people on forums and stuff like they because they don't give a crap about backups any more than the average tooth-owner spends time discussing dental hygiene on the Internet. It's just a problem to be solved and forgotten as soon as possible.