A few years ago, I was using Windows 10 and a huge ad banner for OneDrive appeared in the file explorer. That was the final straw for me, and it's the reason I finally switched over to Linux 100% full time
Windows is basically freemium now, I haven't spent money for windows licenses in years, neither privately nor has the company I work at. We get 100 or so licenses as a MS Gold partner, but pay a lot for services around Office 365. It's strange, but this is the new industry status quo apparently.
Now what I find really offputting and weird is that MS Word had a banner the other day - something like "Looking for a new job? Download these templates to make a great impression!" after I opened my CV. I really really hope MS is not scanning the content of my files because that would be a big no go...
Isn't that classic Clippy/Clippit behaviour that Word has been famous for for years?
"Windows is a service" as all the naggy "if you could update, say now, that would be terrific" banners say. And as we on Hackernews say, if you're not paying for a service you are not the customer.
and now they shove ads in my face and reboot my machine without asking
I wouldn't mind so much if it was free... but it isn't