I think that getting people to understand that regular backup are necessary when physical things, that exist around water, other humans, and electricity, are involved, is an impossible task that usually ends in tears.
If you don't back up your data outside of a single entity, you will lose that data eventually.
iCloud is the obvious choice for critical data, within the Apple ecosystem. Outside of one of the cloud services, it's the good old method of having some form of archival media to keep it on, which was the whole draw of the cloud services, when they first came out.