The issue this article is talking about is you can very quickly generate hundreds of bad studies and outright lies that take decades to discredit. And even after all that effort, those studies will STILL be cited not because of the validity, but the narrative.
For example, vaccines an autism. We have so many high quality studies proving with as much certainty as you can in medicine that vaccines do not cause autism. Yet that's a claim that hasn't died off yet (And Mr. Wakefield's fraud study with the initial lie is STILL cited as if there were some sort of conspiracy to cover it up).
So what's the solution? It's easier to quickly lie than it is to experiment and prove. It's easier to falsify data than it is to prove data was falsified.
What other choice is there but to lean on consensus and reputation?