>what people generally think of the company
which is what exactly? if they didn't like it, they'd be leaving in droves. tech nerds are really the only ones upset about anything that FB has done/is doing.
instead, the average person looks at what they get from FB. most of them never, not once, think at about what cost. to them it is free to use, and that's all that matters. raising privacy concerns goes no where. manipulating people's emotions isn't really doing much negatively to FB either. addicts are like that though. deep down, they might actually be aware that what they are doing is not good for them, but that isn't strong enough to fight the addiction.