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Comment by another_why | Hacker News Reader

Data trading for ad revenue must be regulated like finance, aviation, medicine, and power. The giants who've cheated us must be broken up to their smallest viable constituent parts, and their future interactions be through a framework of radical accountability.

Considering that more than 50%(70? 90?) of IT is 100% based on those ad revenues, sounds very reasonable, yeah. Bees against honey. All those, who cry the most about evil giants, will stand in the lines demanding to fuck off from Google the moment something will REALLY start to happen with those revenues

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I am personally not against ads, I just want to have the contextual ones and not the profiling/tracking/I_must_know_everything_of_you ads.

Simple solution? Just ban any form of profiling for ads and force the whole industry to go back to contextuals.

Companies pay insane money for ads, because they bring clients who really-really will buy what they sell. That simple solution will lead to drop in the evil giant's ad profits from which it actually lives

It depends. I think, but I could be wrong, that if there is no alternative to the contextual ads the market will adapt and the price for them will not drop (a lot), compared to the old and now banned profiling ones, because these new ones would still be the best possible solution for companies which want to publicize themselves.

The amount of money you can gain from context ads is limited - you have so much space on the website and it will be forever reserved by the companies with the most money(monopolies) who will pay exactly the amount those ads bring to them, no more, no less. Non-profiled context ads reached their limit. No growth - no need for development

There are ads, and then there are privacy violating targeted ads.

Nonviolating ads have a static amount of money. All the other departments, which exist only because of ad market growth(which happens because of violating privacy and making the ads more and more effective), will not be needed anymore. No growth - no point to develop anything else.

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