I had a friend mention this to me before I wrote this, and it does seem pretty neat.

That said, I think it's big shortcoming to me (havent spent much time with it, spent ~10 minutes going through some of the demos) is that its a functional language. Personally, I don't mind haskell/sml/their ilk, but since I was trying to conceive of a language that people would actually use/adopt, it needs to be imperative and probably resemble something along the lines of C/php/python.

Upvoted! I was reading those bullets and mentally ticking them off against Ur/Web as well.