I'm curious where the traffic is now going that isn't going to Roblox? Steam player count doesn't seem to be jumping much. Maybe just mobile games?
https://www.healthline.com/health-news/children-lack-of-slee...
Parent advice: Get your kids to sleep, it gives them a huge unfair advantage in school :)
This dedication and effort requires time and patience, and with more kids raised without multiple adults (time is zero sum), that time is missing, and those kids ‘naturally’ decide on much less sleep than they need (because as we all know, the distractions available are amazingly fun).
Also, a lot of roblox playing is with tablets and phones. Those kids can't move to steam even if parents allowed it.