A fair amount of websites block EU IPs to avoid complying with GDPR.
https://www.theverge.com/2016/7/20/12243592/kickass-torrents...
That's why there are so many shitty american middle-of-nowhere Daily Star Gazettes that block EU visitors with a laughable "our EU visitors are important for us". It seems that they agree with GDPR that it covers them if they serve anything to EU citizens.
You don't want the interest of 445 million people, most of whom will consent to tracking? OK with me.