Sort of like you can say "a sheet of paper" or "5 sheets of paper" in English to count papers, but imagine you could also say "typing on a sheet", or "your sheet is full of typos", or "could you hand me a sheet", where "sheet" is a broad category and that you mean a sheet of paper comes from the context in which the sentence is spoken.
Edit: Another interesting use for them is disambiguation. Super useful if, like me, you're just learning and don't always nail the tones or pronunciation. For example, I might throw in the animal classifier in "ga cha ta doo" just to make sure no-one misunderstands my poor pronunciation of "elephant" as "mountain". That's a crude example, but native speakers benefit from the disambiguation too in colloquial speech.
[0] Aikhenvald 2003, chapeter 3: https://global.oup.com/academic/product/classifiers-97801992...