Not only:
"Linux is free, if your time has no value."
But also:
"Free software: more expensive than money."
Those old sarcastic comments remind me of Cygnus Solution's more up-beat slogan (they ported and supported free software like GCC, and were bought by RedHat):
"We Make Free Software Affordable"
Instead of just whining about cheap shots, Cygnus Solutions deftly channeled the doubts and problems raised by the first two slogans (which they didn't originate, but were going around at the time), into a successful service under the last slogan (which they did originate, in response).
https://en.wikipedia.org/wiki/Cygnus_Solutions
https://news.ycombinator.com/item?id=1641664
http://www.h-online.com/open/features/GCC-We-make-free-softw...
https://news.ycombinator.com/item?id=23884395
https://minnie.tuhs.org/pipermail/tuhs/2020-May/021225.html