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I believe it's stra-teck-uh-ree. As in, strategy and tech.

Goes to show you can still launch a successful blog with a name that no one can pronounce or understand.

Strategery (from a Bushism I think?) + tech . Anyone know the word for a deliberately mispronounced word like strategery? Trying to think of others but they're escaping me at the moment.

"Strategy and Tech" https://stratechery.com/2013/strategery/

I think "malapropism" can be used for both intentionally and unintentionally mangled words.

isn't intentionally mangled a portmanteau?

I think a portmanteau requires every piece of the word to be part of another word, and semantics from each component word are partially maintained by the new meaning. Malapropism is what I was looking for, though - thanks to you both.

Yes, that’s how Ben himself says it in his podcasts

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