Microsoft refers to itself in the 3rd person?
- Dad needs you to eat your food!
- Dad is going to brush your teeth!
- Give those scissors to dad!
- Don't touch dad's laptop!!!
- Dad needs to sleep now...
Speaking for a friend, of course.
The primary reason for using specifics ("dad", <name of child>, <name of sibling>, ...) is that pronouns are one of the last things a child will pick up. Think about how a child will always hear themselves referred to as "you" -- and end up assuming that "you" is like a name form them and start using "you" instead of "I"/"me".
In reality, you will be using both specifics and pronouns, and often repeat the same sentence with both versions to teach that they are identical.
Of course, Linux mailing lists used to joke that "micro" and "soft" reference Bill, back when people had thick skin and cancel culture had yet to be invented.
Does he have a beard nowadays? He didn't use to, back in the day -- and aren't they almost mandatory for "bears"?