Interesting point on culture that most companies have tech blog titles in the form of "How we did X" but Microsoft's is "How Microsoft did X"
It immediately tells you who did what. I hope more companies would follow this cenvention.
Note that this isn't the main Microsoft blog, and in fact there are lots of different blogs.
Reminds me of Jimmy
That's because Microsoft isn't a technology company. Microsoft is a marketing and sales company that happens to sell technology.
As someone who worked at Microsoft in a technical role, I know that's the truth.
You can lie to yourself if you want, but it's still true
- Dad needs you to eat your food!
- Dad is going to brush your teeth!
- Give those scissors to dad!
- Don't touch dad's laptop!!!
- Dad needs to sleep now...
The primary reason for using specifics ("dad", <name of child>, <name of sibling>, ...) is that pronouns are one of the last things a child will pick up. Think about how a child will always hear themselves referred to as "you" -- and end up assuming that "you" is like a name form them and start using "you" instead of "I"/"me".
In reality, you will be using both specifics and pronouns, and often repeat the same sentence with both versions to teach that they are identical.
Speaking for a friend, of course.
Of course, Linux mailing lists used to joke that "micro" and "soft" reference Bill, back when people had thick skin and cancel culture had yet to be invented.
Does he have a beard nowadays? He didn't use to, back in the day -- and aren't they almost mandatory for "bears"?