I might obviously be wrong but I do think it's different. People didn't spend a good chunk of their day at newspaper stands waiting for new content. No one got "The Daily Worker" recommended to them because of their person (age/sex/income/location/communication/...). I feel like that fact often gets ignored. The problem isn't that "problematic" content exists but that FB is actively shoving it down people's throats in a sinisterly targeted way to increase their bottom line through increased engagement.