An entrepreneurial team comes along and puts their hearts and souls into setting up a business and establishing the brand with some high quality product. That brand becomes worth something. The easiest way to monetize that brand is to use it for a con job. It sucks.
You thought you were getting quality, it's what you paid for, well you're getting cheap and nasty and we're taking excess profit for as long as the brand lasts. You took the bait and got the switch. Usually (but not always) the original entrepreneurial team is unwilling to do this, because they believed what they were doing was something more than just making money. Private equity is just making money and are extremely willing to do this.
[1] I prefer unregulated markets as far as the alternative is usually worse. There are obvious exceptions at the extreme ends (monopoly, health and safety, fraud, adverse externality etc.) How far away from the extreme you think regulation stops working is a lot of interesting case-by-case discussion where intelligent, reasonable and informed people can disagree in good faith improving their understanding and the quality of suggested policy in the process. It would be nice to see a bit more of it in the media!
A decade ago I rented a large U-Haul for a move. I knew how crappy they were and purchased the insurance just figuring it in as the "true" cost of the rental.
I pick up the truck at like 4:00pm. The truck they gave me had some serious damage to the box, it had been painted over. I documented everything and went on my way.
I return the truck at ~12pm the next morning. I get a call a few hours later from U-Haul saying I'd damaged the truck to the tune of $1700 or so. I told them, "So whats your theory? That I drove the truck 100 miles, damaged it and had time to paint over the damage and for that paint to dry in 16 hours? And, I bought the insurance anyways SO WHY THE F** ARE YOU CALLING ME?!"
Some businesses are so routinely corrupt its unusual if they're not trying to cheat you.
Another time, I took my vehicle which had very expensive tires (think $650 each) to an Allen Tire for a slow leak in one of them (would deflate once a week). I took pictures of my tires bcause I had been dreading this and putting it off for months because-- I knew what would happen. And it did:
They called me a few hours later and said one of my tires had been slashed and that I would have to replace both rear tires. The guy was a great actor. He genuinely sounded distressed over my misfortune. I told them to put the tire back on and I'd pay a reasonable fee. They refused, "Sir we can't do that, the car is unsafe to drive."
I am livid at this point. I made probably a poor decision... I calmly explained that I was missing my regularly scheduled shooting practice (which was true) and I am coming down there, with the guns that I intend to take to the practice, so I hope my old tire will be on the car so I won't be late.
When I got there (no guns of course), they had magically discovered a nail in the tire and they were sorry for the mistake. The same bastard trying to scam me was outrageously apologetic for the "mix-up."
anyways, if you made it through this slog of a post thank you! Little bored this evening...
I suspect we're politically rather opposed, as I see this as a consequence of capitalism putting a price tag on everything, and something that regulation is appropriate for (some way of forcing brands to publicise when they've changed something, so that customers can know whether a review they read still applies, although the details of how to do that would be difficult). Indeed I'd argue that the only reason customers can trust a brand like Coca-Cola is strong regulation in the form of trademark law.
It works for any business really.
Starbucks in particular-- there's not enough quality coffee in the world for them to serve it at any price.
They've even gone so far as to redefine the term "blonde" to something that's more like full-city--lighter roasts imply higher quality beans--full city is several shades darker than blonde, and blonde should almost always come with at least some chaff. I've never seen chaff in a bag of Starbucks beans, but it could be possible they're taking extraordinary measures to remove it... But I doubt it.
Do you want locally bottled Coke(tm) with the red label and dynamic ribbon for your very thirsty child or locally bottled "Odin's Thirst Quencher! (est. 2021)"?
Coke are going to enforce quality control and safety to protect their brand or get out of that market. There is no regulation you can rely on in this mythical country - but there are quite a few countries like that which you may know yourself from having visited them. In France, say, you have regulation that safety is not a concern. When you don't have it you have brands - the owner has the incentive to protect them. So it goes also in France, or the USA or other wealthy countries to the parts of commerce that are not regulated (whether they could be or whether that's because it's not feasible).
But the higher issue is information. Should you be able to sell the same product with a very different quality under the same name? Let's say we agree the answer is ideally "no, you can't do that." Now we want to regulate that you can't do that. How is it enforced? There may be ways. There may be grey areas. The cost may be prohibitive in many instances or there might be new solutions to mitigate those problems.
What is isn't is easy which you can see as soon as you apply it to the industry and case under discussion. Intensive industry training schools.
> Coke are going to enforce quality control and safety to protect their brand or get out of that market. There is no regulation you can rely on in this mythical country - but there are quite a few countries like that which you may know yourself from having visited them.
I'd argue that in a lawless country people have no faith in the brands either. Look at the fake Apple stores in China, or at parents importing identically-branded baby formula from abroad because they (justifiably) didn't trust the locally produced version.
There are plenty of times what you trust is the interests of the brand holder to defend the value of the brand where regulation can't help you. Coke in a sealed bottle is extremely likely to be coke in a sealed bottle in Mogadishu. The brand "Coke" gives you some information about the probability of not drinking poison. Obviously it isn't perfect. I think it's evident that it isn't something to be dismissed as inconsequential information either. Coke will be trying very hard to make sure nobody impersonates them and kills their customers anywhere in the world because it would be an advertising disaster. Better that than nothing.
(Just quietly I hate the coca cola company and think they are pretty evil. Diabetes. Obesity. They're similar to a cigarette company. Meh. Useful points can still be made using their business as an example.)
Barq's famously does this and doesn't seem to have any issues.
The regulation you suggest seems a bit silly. If transparency is good for a brand, companies can already implement it. (And if customers don't care enough to pay for transparency, why force them to?)
What's the externality that your proposed regulation is trying to internalize?
Also keep in mind that disclosure regulations put an undue burden on smaller companies and upstarts, as they don't benefit from economies of scale. (You need roughly the same amount of lawyers and accountants etc to comply here, no matter how big your business is.)
The externality is the cost of staying informed. The theorems about the efficiency of a free market assume perfect information. If someone reads Consumer Reports and decides that brand XYZ is making a good product they want to buy, but brand XYZ switches to producing lower-quality products in between when the review is written and when the reader buys the thing, then we lose all the benefits that the free market was supposed to give us.
Huh? That comparatively freer markets make people better off in the real world is an empirical observation, and doesn't rely on theorems. (You can make a few assumptions and prove a few theorems, if you want to. But it's not essential.)
> If someone reads Consumer Reports and decides that brand XYZ is making a good product they want to buy, but brand XYZ switches to producing lower-quality products in between when the review is written and when the reader buys the thing, then we lose all the benefits that the free market was supposed to give us.
Eh, there's a simple fix that people intuitively implement already: trust brands more that have been around longer.
Assume the delay between the review being written and you buying stuff is eg a quarter of a year. Then, simplified, someone who goes only for brands that have been around for at least ten years only runs at most a 1 in 40 chance of getting duped like this.
By the way, the name for the scheme you are describing here is an 'exit scam'. See eg https://en.wikipedia.org/wiki/Exit_scam
I challange you to find some econ papers that describe exit scams as externatilities.
> The externality is the cost of staying informed.
Btw, that's not an externality. That's just a regular cost.
It's not empirically true in all cases; lemon laws are broadly in the same category as what I'm advocating, and empirically make people better off.
> Eh, there's a simple fix that people intuitively implement already: trust brands more that have been around longer.
> Assume the delay between the review being written and you buying stuff is eg a quarter of a year. Then, simplified, someone who goes only for brands that have been around for at least ten years only runs at most a 1 in 40 chance of getting duped like this.
That's a lot less practical now than it used to be; the pace of innovation is higher, which is good, but has brought a lot of churn and it's hard for reviewers to keep up.
It can be either or both. Information discovery can simply be a cost of transaction, sure, fine. Find out about the stuff you're thinking of buying. Regular transaction cost.
Where there are markets and methods of transacting in those markets where one can assume the product that was being sold previously with a given name is precisely similar to the one being sold when you want to buy it there is some information acquired without additional cost. If it becomes more popular for some market participants to start messing with that such that everyone has to double check everything all the damn time even when purchasing from people who would not tolerate selling like that because of the uncertainty that is now in the marketplace. That is clearly a cost imposed on people not involved in those messed up transactions. The honest sellers have an additional cost to demonstrate they aren't crooks. The buyers have an additional cost to find that out. The sensible buyer buys from the honest seller with an additional transaction cost that has nothing to do with a change in policy or behavior of either party, it's a result of some other transaction they were not party to and had no control over. That's an externality. One usually enforced via social norms first ("I've come back because you lied to me!" - we've all seen someone, somewhere taking out their fury like that) and regulation second (because yelling at shop attendants is a rubbish thing to do).
Pretty sure such externality, while undesirable in itself, does not render useless all the benefits of a marketplace. The idealised form of the microeconomic model known as "perfect competition" has perfect information as an assumption. As soon as you apply the model to a real market that assumption has to be somewhat relaxed. The relaxation may make little difference (eg there's not much to know, it doesn't change much and we all basically know it) or an immense difference (eg insider trading on the stock exchange). Such models are for positive economics (describing what is happening) rather than being prescriptive about what should happen (normative economics).
I hope explaining the jargon doesn't come off as being a condescending idiot here. The jargon is used for gatekeeping in many of these discussions and it bothers me that this is how it works.
The 'perfect competition' model is indeed not applicable here. But that's not a problem: we know empirically that markets work (and work better the freer they are). The theory just gives us the intellectual tools to investigate why that is so.
What you are describing is still not a proper externality. In the same sense that eg having a competitor is not described as an externality.
(Or similarly, given your logic, the existence of shops where people have to pay for stuff would be an externality, because now they have to make sure that they are not in a 'shop' where everything is free first. The example is admittedly a bit silly, but if you substitute 'hospital' for 'shop', it's somewhat applicable to the UK.)
About 'perfect competition' about real world competition: you might like to have a look at https://econfaculty.gmu.edu/bcaplan/compet
I'm coming up on 45 and through my whole life, markets have been regulated in favor of corporate officers and the government agencies and officials paid to represent them.
The regulatory capture you refer to is one of the downsides of over-regulation. De-regulating is not necessarily a panacea for regulatory capture. Sometimes the regulatory body that has been captured has power of regulation that is in some way completely necessary and that is use as an excuse to institute an abusive barrier to entry or similar. Or just regulated to grow the career, influence & power of the persons who are charged with advising and enforcing the regulation.
Whether two people looking carefully and sensibly at a market see it the opposite way, one as over-regulated the other as under-regulated can be largely ideological and a good faith disagreement, both of whom can achieve a better understanding and policy prescription through sensible exchange of ideas - especially with regards important details like enforcement, corruption, abusive practice that is or could happen etc.. There isn't nearly enough of that about.
If you are sufficiently purist, none of them is free or unregulated. But they are regulated in different ways and to different degrees.
You can learn a lot by observing how these varying degrees impact outcomes.
If capital becomes abundant enough that rates of return become low enough, then the long term becomes more and more important in corporate planning.
If interest rates are high, then short term gutting of the business _is_ the rational move.
(Interest rates have been rather low in the last decade or so. Not sure if that had much of an influence?)
The decision is between a higher probability shorter realization, bigger annualized result vs longer realization, lower annual return (possibly bigger return if things go particularly well) with a bigger probability of things going wrong, especially a few years into the future where the crystal balls get less sure of themselves.
I can get a real 30% return this year and I'm out with high probability. Vs I could get 150% in 7 years time but not much this year or next and maybe it won't work out because the unknown unknowns etc?
If you're pretty sure you're on a winner you take option b and hold. If you're less sure, a bird in the hand is worth two in your dreams... Your bonus this year is on this year's results, will you still work there and get the bonus in 7 years? The decision is probably not made by the owners of captial but their professional agents.
The interest rate really doesn't figure in that calculation (real returns rather than nominal). It's all about the return probabilities and good enough with more certainty can win out where you might not like that and think more highly of the longer term prospects.
Factoring in interest rates, when they're high its because inflation is high. At that point an inflation hedged investment (which most equity is) becomes relatively more valuable than money in the bank (bonds) because money in the bank is a sure, steady loser. Capital has to go somewhere and its owners will want to put it where it can "lose the least" Get it invested in some kind of business equity, diversified as hell, across industries, business sizes, geographically, startup vs established, precious metals, Art, all of it. Just get the hell away from bonds which will hemorrhage value from the inflation. Where capital is having trouble finding investment because all captial owners are looking the incentive becomes to hang on and hold, let the business run rather than rip the value out now and have to find somewhere else equivalent to put it which may not be easy at all.
Sorry, I was talking about real interest rates. Inflation doesn't make a difference to them. Real interest rates _do_ make a difference.
> Just get the hell away from bonds which will hemorrhage value from the inflation.
Bond interest rates already price in expected inflation.
The world economy growth rate is set by population growth and technical progress. (Both new technology and new ways developed to use existing tech better).
>Bond interest rates already price in expected inflation.
Look at the incredible growth in the S&P500 during a pandemic with all the economic carnage going on with that vs the bond rates. Then if you still think so, bet so, but against my strongest feelings, which are obviously not any kind of investment advice. There are cashflow timing tax effects to consider there as well. Bond returns are depressed by central bank policy and some capital is forced to allocate there when its a bad deal. (Pension funds mandated to invest in bonds and nothing "risky" like equity). Look at the number of ways an investment in bonds can surprise on the downside. Look at the lack of room with interest rates where they are to surprise on the upside. Unanticipated inflation is a redistribution from lenders to borrowers (can pay it back with worthless currency while the asset it bought appreciates). It's always "unanticipated" in most of the yield curve when it hits.
20 Year US Govt Bond yield is 2.07% sayeth the search engine [1]. That's anticipating basically no inflation at any point for the next 20 years and a 2%ish economic growth rate in the economy. Seem like a reasonable assumption? Bond income (coupon payment) is taxable as you get it. Capital appreciation of equity isn't taxable until you sell it. In times of inflation that really matters and causes you to make a small fortune out of a bigger one.
Eg if we discovered that an asteroid was going to hit earth in ten years, you can bet that interest rates would go up like crazy---without any growth nor growth expectations.
Of course, real interest rates can be related to real growth in the economy.
> Look at the incredible growth in the S&P500 during a pandemic with all the economic carnage going on with that vs the bond rates.
I'm not sure what you mean here? Econ 101 says that the price of stocks is the discounted present value of all expected future dividends (and stock buybacks etc). If you follow that simple model, it would already predict that a short term disruption to the economy should not impact stock prices.
Of course, reality is more complicated. But even this simple model captures the phenomenon of robust stock prices while a pandemic is still going on.
> Bond returns are depressed by central bank policy and some capital is forced to allocate there when its a bad deal. (Pension funds mandated to invest in bonds and nothing "risky" like equity).
Yes, regulation makes things more complicated here. Also keep in mind that in most jurisdictions companies pay bond or loan interest with pre-tax money, but they pay dividends or stock buybacks with post-tax money.
The wider context of the discussion was about junk bonds from private equity. They benefit from the difference in tax treatment, but don't benefit from pensions funds' mandates to invest in safe assets or central bank purchases of government debt.
I'm not sure why you would cite 20 Year US Govt Bond yields here? If you are interested in inflation expectation in the US, just look at TIPS spreads https://fred.stlouisfed.org/series/T10YIE which give you that information directly.
TIPS spreads are the difference in price between inflation adjusted bonds and non-inflation adjusted US government bonds.
> It's always "unanticipated" in most of the yield curve when it hits.
Eh, there's also unanticipated lack of inflation. The risk goes towards both sides. (A risk that only goes in one direction would be rather strange, if you have at least a few smart market participants who can benefit from correction prices.)
I regularly work with PE firms.
You can't paint the whole industry with one brush stroke. I've seen more than a handful of companies get bought by PE to become very successful for everyone involved (PE, management, customers)...and the opposite.
That being said - it's very common to see companies in the large cap space ($5B~$10B in enterprise value) to be repositioned to match the market dynamics or financially engineered. While you might have had a poor experience, the rest of the market may have been willing to wait in 15 minute lines for $10 bottles of water.
If you disagree with PE, the easiest way to "stick it to them" is to vote with your wallet. Simply stop going to Sea World and you'll see PE change their tune pretty quickly.
Ironically this is exactly the sort of attitude that the parent is complaining about. You could never grow a business with this mindset, but you can coast and cannibalize one just fine. Nobody likes 15 min lines or $10 water bottles; they tolerate them because there are other experiences that are worthwhile along the way. You remove these experiences and you are basically just screwing people who are going off outdated information about the quality of the experience. Voting with dollars is fine but there is a big information asymmetry and a hysteresis effect of having a quality brand reputation (built over years of not trying to screw people). Any voting with dollars is years removed from the results.
The hysteresis effect you mention requires that people would stupid when spending their own dollars.
> Nobody likes 15 min lines or $10 water bottles; they tolerate them because there are other experiences that are worthwhile along the way. You remove these experiences and you are basically just screwing people who are going off outdated information about the quality of the experience.
Perhaps other people just have different preferences from you and make different trade-offs?
And this attitude would exist regardless of whether PE is involved. When you get the $1B+ market cap size, these entities are not benevolent entities - they are profit seeking machines.
Yep, I can definitely believe you've worked with PE firms.
Of course there are other PE businesses that are ran with only minor changes. I have a friend whose firm invests in dermatology offices and has created a network of small offices nation wide. From my understanding they really do try to keep the same staff on and mostly do back office changes but that’s his word so take it for what it is. I personally find large scale PE work pretty soulless but there are definitely firms that care about the companies they take over.
Well, as long as they sell the bonds only to consenting adults, what's wrong with that?
Some people prefer riskier investments. Let them have it.
Other people prefer safer investments, let them have what they want, too.
There's nothing inherently sacred about bonds. It's just a contract that basically says 'either we pay you x dollars on time, or you get to take ownership of the company'.
By that did you mean "the Fed"?
The Fed mostly buys government debt, don't they? Have they recently taken to buying private equity debt?
PE doesn't have to change their tune; by the time consumers realize that the product has changed, the firm has already made their money.
Given that PE is generally looking for profits over the 3-7 year time period, this would line up with their goals.
Other businesses could absolutely have the same incentives. We see similar acquisitions from Google, Facebook, etc. where products are absorbed into the parent company or otherwise shut down. However, there's a larger chance that the purchasing business has incentives that align with the company being purchased. An established and trusted brand is incredibly valuable; many parent companies would be content to let that business thrive as a semi-autonomous business unit.
Would you argue that PE is less or more likely to employ the strategy I've outlined in my original comment? My prior would be that PE is more likely to use that strategy than other businesses.
As always, I'm open to my views being changed on that. Clearly not all PE deals involve stripping a company down, and plenty of other businesses would be happy to strip a company down. As someone with more experience with PE, I'd be interested in your views and why you have different priors than me.
I think you're naively looking at the headlines of PE that focus on large cap buyouts. For every story about Toys R' Us, there are hundreds of PE buyouts that do no cost cutting and use PE capital to grow their businesses.
As I noted earlier, the big PE funds - Apollo, KKR, etc. - are notorious for stripping away large healthy brands and financially engineering them to leave them loaded up with debt. I can certainly appreciate why people think the whole industry is like this. For the record - not only do not I have access to these funds, I would politely decline working with them if I had the chance (we actually said no to biz with one of the big firms years ago). They easiest PE route is in fact investing in healthy businesses with good management teams and then selling them in 3~5 years when multiples naturally go up. The less work that is required to turn the business around the easier it is on the PE fund. Financial engineering and cost cutting is just a cheap trick that can only be used in certain situations.
There is a HUGE market of mid market PE firms that survive on growing both top line and earnings as a result of growth orientated initiatives, and don't leave the company hanging with swathes of debt. In fact, there is a category called Growth PE which has invested in many of the tech companies we discussed here. Look up Insight Venture Partners, TCV, Tiger Global, etc.
Happy to elaborate further if you're interested.
Part of the reason they got in that position is that they were charging to little to make money. It only follows that prices will go up and probably service down as the company stressed customer service in the hopes of attracting better future capital.
Bob founds a company that makes widgets. Bob sells the company to a PE company. The PE company runs the company into the ground. That opens a gap in the market for (a new) Bob to open a new company that makes widgets.
If shareholders or private equity or private equity's debtors are willing to subsidise Bob this way, who are we to complain?