This made sense a few years ago when realistically government was the only historical large consumer and regulator of speech.
Now that we have another large entity, we need to have a think about what to do. This isn't an endorsement or rebuke of current rules, just a statement that we need to have a debate about this that incorporates what we've learned.
If we don’t want say Google delisting websites because their the arbitrators of true fine, but saying any and all channels need to have everything is excessive. Misinformation is always going to be more plentiful than the truth simply because their are vastly more ways to be wrong than correct. Traditional media filtered out a lot of crap and perhaps social media should as well. Truly open channels just end up looking like 4chan.
Facebook and other big techs do not have to support free speech. They can openly say: we don't support free speech and people who disagree with our employees should just shut up! Of course they don't want to do that. They choose to support the general idea of free speech and they can define their terms. People can criticize them. They can also declare they ban everyone who criticize them, but of course they don't want to do that too.
Why all those complexity? Because the American public support the general idea of free speech. Some Facebook employees' wishful thinking that they can control the speech on the largest social media platform won't work.
At least it's in an obvious way: to make the most money. For anything else we need to start defining "good" and "bad" which isn't so straightforward.
>People don't want freedom of speech, they want freedom from repercussions of speech.
To use a pointed example, I'm pretty sure Trump just wants to be able to tweet again with all the repercussions that brings.