It could be changed through legislation that companies need to put the needs of all *stake*holders first.
This would mean chemical companies would have to take into account pollution past what is allowed by regulation, this would mean that Google would have to at least consider the well-being of web users as a whole when making decisions.
And, I believe, this would give people the basis on which to sue a company if they didn't take all stakeholders' interests into account, like creating a program like Jedi Blue.