If you are a big employer but lack quality applicants due to labour market shortage. Could it be worth risking some churn, with the possibility of increasing new applicants by seeding the ' great resignation ' in the media?
At first it seemed logical due to covid/wfh movement so I didn't think much about it.. but then the articles kept appearing. It struck me as paid placement especially when mixed in with unrelated news sections. I should have taken screenshots.
It's all very strange and I don't know why.