But then at the same time people still make excuses for companies like Facebook. They urge others not to assume any bad (or purely profit oriented) intent, to believe that the people working at Facebook are honest about what their PR campaigns and Zuckerberg claim and the list goes on...
Also it is absolutely common that people really want to give companies the benefit of the doubt when it comes to morals vs. profit.
So it's clearly not that obvious to most, it's just that people agree if you phrase it the way this headline does.
Also still everyone does the dance of company marketing and "mission statements". Quotes like "we here at <generic megacorp> want to make the world a better place" are still often taken at face value or repeated outside the work environment.
It's not clear, or if it is, most still play along.
That's not even what neoliberals argue. The more compelling, but still not that compelling, argument is that certain types of profit maximization (usually long-term, "pro-innovation" profit maximization) inherently result in outcomes (maybe net outcomes) that align with pro-social (i.e. good for society) motivations.
People will believe a lie because they want to believe it's true, or because they are afraid it might be true.
I don't know how naive you would have to be to believe that $CORP really cares about you.
Suppose there was a butcher known to be a psychopath who people would really rather not buy from. Given the relatively low barrier to entry of being an 18th-century butcher (relative to many of our large industries today), someone could enter the market and just not be a psychopath and take all that guy's business because people would prefer shopping there.
Knowing this, then from a purely game-theoretical perspective, the psychopathic butcher would realize that if he wanted to be competitive in his village, he should probably dial the psychopathy back. An alternative would be to outright attack competition, but before the industrial revolution he probably wouldn't have enough of a leg up on challengers to afford that.
Arguably that has changed since, where incumbents benefiting from economies of scale have much greater advantage over new competitors and therefore have less to fear from bad behavior (see basically the history of labor post-industrial revolution). Incumbents do still get disrupted, but for some reason virtually never on ethical differentiation.
Source: live in Yorkshire.
The issue with $ADS_CORP is that the people it serves ads to are not the customer. But they are still a stakeholder, simply a less important one.