I think maybe I'll take the corporations instead. :-)
On the other hand I figure there needs to be a relief valve for the kinds of people that enjoy being feudal lords, and the corporations provide that right now. Perhaps something even better can be devised but it needs to be done because that type of person will always exist.
Could be. Though I wonder if this is really true. It might do to think of a counterexample; something that people once thought would always exist but has effectively been eliminated. I'll leave that as an exercise to all the readers I guess.
The truth is that your choices are determined by your options; in the past those options were determined by your feudal lord, and now they're determined by which corporate datastreams you choose to ingest.
We are freer now to create a pool of many more options, and the competitiveness of some markets forces corporations to give better options than the monopolies of the past. But you still will be left with little choice if you passively ingest the data you receive, especially as corporations invest in AI to both identify options you will like as well as funnel you into self-feeding culture bubbles in order to make you more predictable... for their profit.
I think you have to make actions which collect as many options as possible, analyzing what you receive from corporations, and choosing to also consider which non-corporate options are available to you with your surplus of money and freedom that those in the past didn't have.