On that topic by M.G. Siegler on 10/6:
"Facebook is not dying as a business, but they’ve died as a brand. The company needs to move on to ‘what’s next’ as quickly as possible to distance themselves from the social network. This is nothing new, of course — I wrote this over six years ago. They’ve more or less been trying to do this for years. But even in creating an umbrella company, they called it ‘Facebook’, which was dumb. It was the exact opposite of what they should have done. Because, again, Facebook, the brand, is over."