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You could also take that as a signal it's not a good market to be in?

Depending on how easy it is to find customers, and your goals/options regarding to scale of course.

In this case, serving the market is about scale and no-touch/incredibly-low-touch sales. The companies not charging anything are making money on the backend through data, analytics, and sale of information to 3rd parties. There's definitely money to be made, it just depends on who you are asking for that money from.

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