They were out touring with an artist in some remote country, I think it was Kazakhstan, when the artists macbook suffered hard drive failure. Everything was backed up on backblaze, but the internet connections they had available was simply too unreliable to get the backup down. They contacted backblaze and for a price that was high (but not insane for a company) backblaze actually flew a guy with a physical hard drive to their location.
Saved ~5 gigs from being canceled, and my friend has been a die hard backblaze evangelist ever since.