So, they reinvented torrents? Or old timers, do you remember the peer-to-peer connection from 90's called DC++ (https://en.wikipedia.org/wiki/DC%2B%2B)?
Like this IPFS, you'd connect to a hub (IPFS calls this a node) and get what people were sharing. This IPFS only takes that step a little further with hashing and distributing. Also, if this gets implemented widely, hash collision is going to be wild