Also, while I like a broad variety of genres, I only like listening to one at a time. I don't want a rap mix to be invaded by a Bach sonata. And yet...
Also, while I like a broad variety of genres, I only like listening to one at a time. I don't want a rap mix to be invaded by a Bach sonata. And yet...
Short answer is $$$$.
Longer answer is: Spotify must pay royalties for each song played. Imagine if there was a completely free (for Spotify) form of content that filled users ears for hours, thus removing the need for Spotify to pay royalties. Ahem podcasts. Now imagine if Spotify started injecting ads into said media form to grow their revenue beyond subscriptions. Again, podcasts. So now, you have a very long-form content that both saves you royalty $ and drives new revenue. QED. Podcasts will continue to be plastered all over your recommendations, be top search results, etc, until the above stops being true.
Wrote about this in detail recently: https://www.towardssoftware.com/spotify.txt
Spotify is large because they were first and because apple/google music suck. But eventually apple and google will stop sucking and users will drain from Spotify rapidly unless Spotify can create content to keep users in.
Spotify is in the position of Firefox 15 years ago right now. Eventually the built in apps will take over.
Now given that burgers cost us money to produce, wouldn’t you rather have a podcast?
Does this whole thing not seem insane to anyone else?
Serving music is unprofitable for Spotify. They collect your monthly subscription fee, then every additional song play makes Spotify lose money. They don't want to have zero song plays since then nobody would subscribe, but their goal is sell the profitable thing (subscriptions) while minimizing the unprofitable thing (song plays).
If that's the case, how do you explain those two features : - the repeat button - the "automatically play similar songs" option
In the first case, since I don't know how it works, maybe they have to pay only one time for a song per user listening to it during a period (say a month). But I doubt it. In the second case, it's Spotify explicitly saying : "here are songs you don't intended to play but that we picked automatically and are playing to you".
If you look at Netflix, sure they have the feature that automatically launch the next episode. Or they try weird stuff like live or play anything... But they also have the "Are you still watching ?" feature, to make sure that they don't display content to an empty room. Spotify doesn't have that, it can just play songs indefinitely without any human interaction.
So, I don't know.
The buffets may be the closest and they don’t really seem to care at all, because the price differential is so high.
So Spotify is likely undercharging by 50% or more.
To me, Spotify seems to be using podcasts in a similar way. I assume it's because the central business model is unsustainable when combined with investor pressure; they can't just focus on core product because they're burning too much of other people's money in an attempt to outcompete everyone else
The thing is that Spotify does not pay per play! The royalties lobby love to give the impression that they do, because it makes it look like Spotify is fleecing them.
Spotify pays percentages of what it itself collects in subscription fees. If a record company owned 10% of everything that was listened to on Spotify this month, they would make _the same_, regardless of how many absolute seconds their stuff was listened to.
So, more listening to podcasts does not mean Spotify has to pay out less. How much they have to pay out in total is fixed as a share of their subscription (and ad) revenue anyway, in multi-year, industry wide contracts with copyright owners.
There are ways Spotify could circumvent this, such as promoting content they covertly owned themselves, or content whose owners gave them kickbacks of some sort. There's some indication they do such shady things. But podcasts don't change this equation much.
I think Spotify's promotion of podcasts is simply good old fashioned loss-leading monopoly building. They're hoping that Spotify will become where listeners go for podcasts since that's where all the podcasts are, and also the place podcasters go because that's where all the listeners are.
This isn't a hill I will die on by any means, but if you read Spotify's write up on royalties[0], they pay out based on stream share of the overall platform, on a monthly basis. E.g. If Columbia Records gets 10% of streams for a month, they get 10% of the pool of $ Spotify distributes. Now, like you said they likely have some shady practices - I would imagine Spotify has an incentive to create music like study and sleep beats themselves as those playlists get hit for 8 hrs at a time and it doesn't really matter who created the beat as long as it helps you study or sleep.
They do not indicate in [0] that podcasts are excluded from stream share. Even if they aren't included in stream share now, I'd imagine long term they very much intend for podcasts and music to be lumped into the same stream share model to drive payouts down.
Not to mention that I might listen to podcasts at home and one the way to work, but at work I won't want to listen to anything spoken, but half the time I end up accidentally starting the podcast anyway. That now means I am not using Spotify for podcasts.
It was extremely unsettling until I realized what they were doing.
They replace the ad breaks that would normally be in a podcast. (Like when the hosts say "we're going to take a quick break to talk about our sponsors for this episode"). It's not an unskippable ad like you get when listening to music using the free tier. It's inserted directly into the audio stream.
Edit: I guess it's possible the Conan podcast is doing that somehow and not Spotify, but I've never had something like that happen when using the Apple podcast app.
I've also noticed some location specific ads, which isn't that surprising if you think about. There's nothing stopping them from serving you a different mp3 file depending on your IP geolocation.
Also this is specifically a Spotify feature
https://ads.spotify.com/en-US/news-and-insights/streaming-ad...
> Spotify Podcast Ads are powered by Streaming Ad Insertion (SAI), which leverages streaming to deliver Spotify’s full digital suite of planning, reporting, and measurement capabilities. Spotify Podcast Ads offer the intimacy and quality of traditional podcast ads with the precision and transparency of modern-day digital marketing.
https://www.adexchanger.com/podcast/spotify-snaps-up-podcast...
It's a bit jarring to listen to podcasts full of Americans and Brits and and hear ads for some Australian bank or something
I did try a Spotify podcast once. It was on my recommended list and was called daily dad jokes or something. Figured it was worth a quick laugh. Well it turned out to be a bot podcast. They set up a bot to rip jokes from Reddit, push them through TTS, and dump it into a Spotify podcast.
No thanks.
Meanwhile, Apple Podcasts, my go to, works great, doesn't spam me, and even added a feature where you can pay for a no-ads version of a podcast. Worked seemlessly.
Anyway, I waited like 90 seconds and he came back on. Withing about 15 minutes, I had two more ads come on and they were 90 & 120 seconds each. After the second ad played, the podcast didn't start. Fiddling with it caused the podcast to start over from the beginning. When I tried to seek to the last place I was, it played an ad immediately. Seriously unbelievable.
I gave up and will never attempt to listen to an ad supported podcast on Spotify again.
Because Spotify doesn’t pay anything to the podcast producers. So podcasts run their own ads. (Well, some do. Others live off donations or offer a way to pay them)
I beg Spotify to think Logically about it. There is a limited amount of screen real estate available on any display, but especially phones. Q.e.d: pushing podcast-related content actually hurts the music listening experience. Conversely, pushing music content hurts the podcast listening experience. This is (mostly) inarguable; any pixel dedicated to an interface element related to podcast content is a pixel which cannot display music content; its a zero sum game.
I say "mostly" because; there are people who I'm sure love Spotify Podcasts, and having both avenues within one app is a net win. I'd be willing to accept a toggle in settings which could "focus" the app Between Music <> Music + Podcasts <> Podcasts. I don't think that's unreasonable, and I also don't feel it would be unreasonable for it to default to Music + Podcasts.
Though it brings up an interesting point: Imagine the experience of someone who does primarily come to Spotify for podcasts. Its among the worst podcast apps in the history of podcast apps! Its littered with music! That's a horrible experience!
The ironic part is, Spotify is probably happy to lose me as a customer. I'm a "Music power user" if there were such a thing. They may end up paying more in royalties for the music I listen to than I pay them, and I can't say I've listened to more than a half-dozen podcasts. "Show me the incentives, and I'll show you the outcomes": Spotify is not incentivized to build an app that benefits people who listen to a lot of music. Their bread and butter is people who listen to a bit of music and podcasts; just enough to keep them paying each month. So, I don't lose too much sleep over their slow decent into mediocrity; I'm far more concerned about the unfortunate reality that there are no longer any great options in this space, for people like me.
An option have a personal search expression with a variety of tags include and excluded and other stuff neutral is what I want for everything.
It's twenty years since Alt-Vista allowed search with logic expressions and "recommendation" has gotten more and more railroad-y since then.
The "don't give options, make it moron proof" paradigm literally forces us all to be morons.
I've never used Spotify, so I can't compare. I don't like podcasts either. I get more out of audiobooks.
And still now as then: It is only available in the US. I no longer live in the US.
If you aren't in the US, then it won't work, but I create multiple stations and can switch station if the music isn't good. I can't remember it ever not being good though. I use the like button to train it.
> Lots of slightly obscure songs weren't available.
If I'm looking for a specific song, I usually go to YouTube. Most of what I listen to is pretty obscure, but it might depend on the genres.
The probably autogenerated daily mixes have been surprisingly non-bad for me. Nothing like rap mix invaded by Bach, but the "classic rock" mix sometimes has Ghost that doesn't really sound that out of place.
I started migrating to Apple Podcasts so I can context switch more easily.
I love podcasts, on my podcast app.
I'm really disappointed how Spotify is buying several big podcasts and moving to their platform exclusively.
I tried to listen to a Science Vs episode the other day, and now my Spotify is almost completely filled with podcasts recommendation. Plus, the experience is still far from specialized podcast apps.
The result: I'll probably stop following Science Vs (and any other podcast that moves exclusively to Spotify).
They could, at least, have a separate Spotify Podcast app so things wouldn't be mixed (kind of like Wealthsimple has separate apps for Investing and Trading).
I'm still sad Spotify bought Gimlet and apparently will do (if not already) this to all their podcasts.