Look at WhatsApp, founded by an idealistic person whose product was shaped by his experience living under an oppressive government and who succeeded wildly under those values. But no one is going to turn down 14 billion dollars, so it gets absorbed and starts to slowly adopt the same scummy values of Facebook. That purchase clearly shouldn’t have been approved.
The only hard part is getting a majority of people to think that's a good idea, or at least to stay silent about it. If you look at history, though, it's actually not so hard. It'll probably happen eventually, although depending on your belief system, you might be upset at the administration that ends up with those abilities.
This isn't about that, it's about allowing more room for competitors in the market. If there's any relation, it would be that facebook wouldn't be able to by itself dictate acceptable speech (against its will, of course; if facebook had its way, it would only censor posts about facebook.)
> How does breaking up Facebook help fight misinformation, polarization, engagement baiting, objectionable content, etc?
It reduces the influence that a monolithic Facebook can bring to bear against its critics in Congress.
It also puts existential risk on the table. Fining Facebook out of existence is, presently, political suicide. Not only does it hit a massive slice of the electorate, it leaves them with no alternative.
Shutting down one of several social media platforms, on the other hand, where user data is given a chance to migrate prior to the servers being turned off (but after shareholders have been wiped out), isn't out of the question.
Would encourage anyone thinking like this to pause and consider if this reaction is coming from a place of reason or a sense that they are coming for our team.
If Mark Zuckerberg is the person you trust to protect your rights over our elected government, you've traded freedom for security and will likely get neither. Congress would love to pass laws restricting what people say on Facebook. Unfortunately, it can't because of the First Amendment. Facebook, on the other hand, is legally unconstrained.
More pointedly, Facebook is fine if Congress tries to regulate speech on its platform. It can point to D.C. and take the blame off its back. What Facebook is not fine with is Congress regulating all the other parts of its organization that it would rather remain hidden. In case it needs to be said, those parts aren't working in your interest.
As stated in the review, and presumably in the book: that "the very bigness of present-day companies — especially those in the tech sector — does not just harm consumers, but that it also threatens innovation and undermines the power of government."
The problem that trust-busting is meant to solve is the bigness, and its impact on the government, innovation, and consumer markets.
It's up to the book to make that case. My point is that the issues you describe (misinformation, polarization, engagement baiting, objectionable content) are not mentioned among the problems that trust-busting is meant to solve. Other problems are mentioned.
Generation Z is almost entirely on TikTok so Facebook/Instagram doesn't have a monopoly on them.