Going back into stealth and working heads down is the right play while they test out their idea more.
However what do you propose against “eat-the-rich”? More worship of the rich? Where is that at not happening? It certainly happens on Twitter as well as virtually everywhere. The amount of media and casual discussion that occurs because a wealthy person said something is absurdly high. An heir to old fortune said something about our homeless issues? A dozen sites with an article about the person along with Twitter and Reddit threads as well will crop up asap. Meanwhile someone who just climbed out of being homeless and is and will innocuously remain at the median income said the same stuff a month ago…no one cares.