The author addresses that in the last two paragraphs:
> Why does this matter? Can’t this just be chalked up to lack of media sophistication, and pop psychology misunderstanding the nuance? In fact, when people such as Simon Sinek, the author and consultant whose viral video blames dopamine for millennial's problems bring up neuroscience, they are using a clever strategy to manipulate us. Mr. Sinek is not a neuroscientist, and has not studied or researched the complexity of this aspect of our brain. But, he knows something you don’t: mentioning neuroscience is a great way to convince people you are more knowledgeable about something, and to make your arguments more convincing. This effect was recently demonstrated by researchers from the University of Pennsylvania, who showed that use of irrelevant references to brain science was an effective way to lure people into thinking that complex phenomena are simple, and easily explained by, well, the brain.
> People’s problems are never simple. And when a person does a thing over and over, even when the behavior is causing problems, there are a great many complex reasons behind that behavior. When we offer the reductively simple answer of “because dopamine,” it distracts us from the person. It is the person who learns, and dopamine is merely a factor, one factor among many, in the learning. When we encourage people who are watching too much porn, using the cell phone while driving, or looking at Facebook every two minutes, to blame their problems on dopamine, we teach them to externalize the problem, and blame it on dopamine. Instead, if we focus on the learning, and the salience aspects of these process, it helps us to draw people’s attention back to their own behaviors, their own motivations, and the meaning that they (and their religious or social background) have given to this behavior or experience. It helps us to put people back in the driver’s seat of their life. So please, let’s start talking about people, rather than irrelevant neurochemicals.