Is it a scam? well it depends whether the elite values NFT or not... it certainly is a speculative "asset" by nature.
It's not a scam provided people know what they are exactly buying. It's more of yet another "get rich quick" scheme for some.
However, beyond the speculative aspect of NFT, artists need to know that putting their art in a virtual gallery as NFT WILL COST THEM money, so the business model for the middle man is to make artist believe that they will make money from NFT. The house always wins...